WPP artistic transformation firm – right now is a world chief in communications, expertise, commerce and know-how. The corporate is headquartered in Campus positioned at Koneser Sq. in Warsaw’s Praga district. As Trzop Architekci we have been the authors of the detailed design developed on the idea of and in cooperation with BGD, an English firm from London. The undertaking includes roughly 9,000 m2 of house on the primary flooring and 5 storeys. The primary flooring can also be accessible from Koneser Sq., the place the canteen “3 cups” has been organized, which may also be utilized by vacationers or strollers.
Common conceptual assumptions have been to divide the constructing into 2 elements and so in a single a part of the constructing the thought was to:
1. The SEED – a spot the place concepts generated are created. Identical to planting a seed is the start of the brand new, artistic considering is the start of nice concepts. That’s why the primary flooring has been furnished with differentiated areas to stimulate the thoughts to assist germinate new ideas.
2. GROWTH an thought – like a seed – as soon as planted goes by phases of growth. Changing into stronger and extra outlined, it reaches a fruitful stage the place it prospers. This evolution contributes to the ultimate, distinctive product.
3. PILOTING The ultimate product is able to be shared with the whole world. Simply as pollination is the act of transferring and creating the brand new for future generations, the highest flooring enterprise middle is a platform for information switch by displays and occasions. Right here, the ultimate product is offered, impacting the encircling world and elevating the profile of the enterprise for future generations.
The second a part of the constructing was primarily based in reference to the location i.e. on the assumptions:
1. Uncooked elements The distilling course of additionally begins with nature, with the cultivation of grains and herbs that make fermentation doable. Uncooked supplies – assembly new prospects, brainstorming and artistic conferences are mixed to begin brewing new concepts.
2. Manufacturing To assist the event course of, working concepts, like a distillery, are cut up into completely different flows, growing and refining earlier than reaching an answer. Right here, quiet work, growth and conferences are inspired. Copper and concrete from the manufacturing line are subtly translated into architectural parts.
3. Bottling Displaying any leads to the absolute best mild is essential, together with speaking new merchandise and advertising and marketing data to prospects. At Stage 5, the architectural parts culminate with these discovered within the distilling course of and encapsulated in glass as the fabric used to fantastically current the ultimate product.
The above assumptions provoked using supplies and colours carefully associated to the thought. A considerable amount of inexperienced pure supplies derived from nature, a play on shade by using manufactured supplies reminiscent of concrete, copper and glass.