The brand new office for Traffik, a world advertising and marketing agency, is an experiment in interactive design, combining parts of hospitality, retail and office. Situated in a shopping center in an area initially meant for a steakhouse, subsequent to an Apple and a H&M, the two-story, 22,000-square-foot office is designed to create the kind of buzz the corporate is known for producing.
The design embraces its very public location and assumes an nearly “hospitality” vibe, taking full benefit of the primary degree’s restricted measurement and awkward configuration. The retail part is highlighted by road views of the agency’s glass-enclosed podcast studio and most important convention room. The openness and visibility seize buyers’ curiosity and make the agency a part of the combo within the procuring middle.
The entry and reception space is supposed to really feel like a hip, city lodge, with a check-in concierge, lounge ready space and baggage carts. The design makes use of the distinctive 30-foot ceilings to offer elevated platforms for various workspaces, serving to to rework the mall house into an atmosphere particular to the company and its work.
Traffik needed to deliver again the atmosphere of an old-school promoting company, whereas reflecting the agency’s fashionable method. An emphasis on easy metallic frames, brick, wooden flooring and leather-based furnishings outline the house, which encompasses a stadium stair, library, barbershop and collaborative “cocktail lounge.”
The design envelopes folks as they transfer by way of the house. Nearer to the middle, the world is crafted to really feel darker and extra intimate. Artwork, daring graphics, colour and the lighting design play vital roles within the immersive expertise.
All through the office, there’s a fixed connection to socialization and collaboration, reflecting a core factor of the agency’s tradition. The primary stairs are used for a lot of functions, together with small work periods. Every convention room has a singular theme and goal, providing numerous assembly modalities that encourage creativity and different thought.
The barbershop design, together with classic barber chairs, advanced from discussions in regards to the social points of conventional barbershops and the way these would possibly spark several types of pondering and discussions in a collaborative house.
Wherever attainable, the design sought to show the challenges of the house right into a profit. With window house scarce on the second degree, darkness was embraced and enhanced. The ambient darkness permits the colour, options and themes of the totally different areas to be simpler and dramatic.
The precise workspaces are minimal and designed as nearly “libraries” between the occasion areas. Lengthy, collaborative tables present fixed interplay and collaboration, saving the specialty areas for challenge groups discussions, pitch conferences and interviews.
Traffik’s CEO known as the office “the bodily manifestation of our mindset, of being current, of being observed, of being acknowledged for the exceptional issues we’ve completed and the extraordinary work that’s but to come back.”