Morela has been providing optician companies within the Slovenian capital for the reason that early 2000s and went on to launch its personal line of glasses in 2019.
Regionally primarily based Zupanc was introduced in to design each the model’s debut eyewear assortment and now the retail house to match.
Set in Ljubljana’s Citypark buying centre, the shop is outlined by the slim powder-blue drawers with brass knobs, which seem in every single place from the money desk to the bottom of the freestanding counters and low-lying sideboards.
“The shopper had a transparent thought of what number of glasses they needed to show on the cabinets, what number of they needed to place within the drawers and what number of they needed to show on the tables,” defined Zupanc.
“Thus a drawer turned a unit of measurement and served as a constructing block, from which your complete inside was created.”
Eyewear fashions are displayed alongside the perimeters of the room inside brass-framed cabinets that mirror the proportions of the drawers.
To boost the “Alice in Wonderland atmosphere” of the house, Zupanc launched two enormous flooring lamps with pleated white shades, each handmade in Italy.
One towers above the money desk whereas the opposite pokes out via a blush-coloured velvet pouf to supply each lighting and seating. Alternatively, clients can sit on velvet-upholstered excessive chairs which might be dotted throughout the room.
Mirrors are suspended from a skinny brass image rail that runs alongside the perimeter of the room. Every is housed in a round brass body and will be rotated to mirror completely different angles of the room.
The rail additionally holds heavy powder-blue curtains that separate the principle store flooring from a remedy space and restore room on the rear of the plan.
Different placing eyewear shops embody Imaginative and prescient Studio in Melbourne, which hides behind a perforated aluminium facade, and the Cubitts store in London’s Soho, which nods to the intercourse outlets and grownup cinemas discovered within the infamous neighbourhood.
The pictures is by Saša Hess.