Monday, May 23, 2022
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My Response To Seeing Guide IRL + Extra Sneak Peeks (And My Onerous Promote On Why This Guide Would possibly Be Helpful to You :))


This week I obtained my first bodily copy of my new guide, The New Design Guidelines, and it felt actual. As I used to be unwrapping it (video beneath) I used to be very nervous. I stored pondering, after so lengthy will I even prefer it? After engaged on it for thus lengthy, “my second guide” had turn into so nebulous, a mirage within the distance whereas working the remainder of the enterprise/life. It wasn’t till it was in my arms that I assumed, “Oh proper. It’s right here. And that is truly a HUGE deal“. Engaged on one thing, something, for 4 years, to be formally achieved with it and put it into the world in a really public manner is a serious feat. A part of me doesn’t need to put it up for sale quite a bit, I don’t need to over-hype it, as an alternative put it into the world and see the way it does. Perhaps I’ll give copies to my inside blogger buddies, unfold the phrase, however simply let pure gross sales do their factor. The opposite a part of me (the one that’s profitable in the present day) shortly provides me a pep speak. It goes like this:

“Hear, ma’am. You and others have spent years of your life on this guide, researching, writing and rewriting, fact-checking, re-writing it once more, again and again and over to present universally helpful info distilled right into a digestible bodily guide, ensuring that the whole lot in it was not solely right, however simple to grasp. You spent months and more cash than will ever be calculated taking pictures authentic properties of unimaginable creatives everywhere in the nation with a crew of hard-working EHD crew members/freelancers who additionally labored their assess off for this guide (Sara, Velinda, Erik, Emily Bowser, Hina, Shade – I’m you). You organized and rearranged the photographs again and again to get probably the most info throughout in probably the most environment friendly methods. You wished to surrender many instances as a result of as soon as once more you overwrote, over-shot, over-produced the entire thing, buried in your personal phrases, and stayed up till 2-3 am many instances to hit deadlines. You probably did this actually massive factor, it’s good to inform individuals about it.

The ultimate straw within the “YOU GO AND PROMOTE THIS BOOK” camel’s again is reminding myself that it’s not simply my guide or my work. The EHD crew labored so onerous, I can’t say this sufficient – Sara Ligorria Tramp (photographer) and Velinda Hellen (producer/stylist), my editor Angelin Borsics and freelance author/copy editor Jessica Cumberbatch Anderson labored so onerous, our graphic designer La Tricia Watford revised and revised each time I wished to maneuver a photograph or add a caption/tip. AND final however not least all of the unimaginable designers, creatives, and owners invited us into their properties for 1-2 days (which is an invasive course of) letting us shoot and share their be just right for you as a result of they had been excited to be in a profitable, finest promoting guide (Styled did very properly and was a NY Occasions bestseller so there are expectations for this one). It’s not nearly me, or the weblog, I owe it to those individuals to not be shy. SO, y’all, THIS IS ME – IMMA SELL THIS BOOK.

high left photograph: design and residential of jamie haller| styled by velinda hellen | photograph by sara ligorria-tramp | backside left photograph: design and residential of ashley coelho | styled by velinda hellen & erik kenneth staalberg | photograph by sara ligorria-tramp | proper photograph: design and residential of sara ruffin costello | styled by velinda hellen & erik kenneth staalberg | photograph by sara ligorria-tramp

Am I Glad With The Guide?

YES. I’m very comfortable. 🙂 I’m extraordinarily happy with how helpful it’s and the way properly my crew and I did discovering attractive homes to symbolize my imaginative and prescient (to not point out properties that impressed so many extra concepts). However, I didn’t open the onerous copy of the guide on day one. I used to be nervous. I used to be scared I might scrutinize it, and at this level not one phrase will be modified (which is such a reduction, additionally Angelin was going to truly homicide me).

For example, one of many causes it acquired pushed previous the standard 2 years (moreover the constraints of covid and provide/delivery delays) was that through the pandemic I lastly realized the significance of inexperienced design/sustainability. I really feel I’ve a duty to assist others do their finest when renovating, particularly having so many individuals watch/take heed to me. So I begged to shift the date in order that I may re-write quite a bit and wrote a complete chapter on the way to renovate in a extra accountable manner. I, frankly, would have criticized it onerous with out that info. That chapter then acquired damaged up and dispersed all through the guide into ideas and concepts per the corresponding chapter (which is far more efficient). I’m so glad that the weblog is usually a place for additions, up to date info, and the place I can share the stuff that acquired minimize (let me remind you the primary draft was 900 pages haha). Whereas the guide is finite, this website is stay.

And should you’re , right here’s a video of me seeing mentioned guide for the primary time:

At this level, I do know and easily should belief that the correct info acquired into the guide. Each time I have a look at it, I feel THERE’S JUST SO MUCH USEFUL INFORMATION.

left photograph: design and residential of sara ruffin costello | styled by velinda hellen & erik kenneth staalberg | photograph by sara ligorria-tramp

Who Is This Guide For?

  1. Renovators (First-Timers Or Frequent): You would possibly know the distinction between casement and double-hung home windows for example, or how excessive to position sconces in your lavatory – however even I love being reminded of that info, with stunning pictures connected to the guidelines.
  2. Householders – Future Renovators: These embarking on their first rework or enthusiastic about updating after years of indecision, who need to really feel extra educated and empowered earlier than beginning. This guide is for you.
  3. DIY-ers and Renter: We made an actual effort to name out methods to DIY one thing and to showcase initiatives that had been renter-friendly or enjoyable hacks. This isn’t only for renovators with massive budgets, I promise.
  4. Design Fans or Future Designers: In case you are tremendous into design you would possibly geek out like I do/did at diving deeper into the details. I LOVE figuring out vocabulary that traditionally has been hoarded by individuals “within the business”. I like figuring out what a ‘stringer’, ‘treads’, and ‘risers’ are. I like not being mansplained concerning the “coursing of tile”. Perhaps you need to say confidently how excessive a chandelier must be over your eating desk. In case you are into studying about how a home is put collectively, you then’ll be into this guide.
  5. Design “Tweakers” 🙂 what I imply. Perhaps you don’t need to DIY a headboard or kitchen countertop however you desire a new attention-grabbing approach to cling your artwork – whereas that is lined much more in Styled, there’s nonetheless a LOT of contemporary styling inspiration.
  6. Anybody Who Loves Fairly Footage of Fairly Properties: Skip the phrases in case you are achieved renovating for all times or won’t ever purchase one other chair. Simply flip by and stare on the stunning properties, captured so properly by Sara, Velinda, (assisted by Erik, Emily B., Hina, and Shade.)
house and design by ben medansky | styled by velinda hellen & erik staalberg | photograph by sara ligorria-tramp

Regardless that I do know each phrase on this guide (as a result of I wrote it) there are such a lot of rooms which are full of excellent concepts – too many concepts to name out within the textual content. Generally I’ll merely stare on the photographs of Ben Mendansky’s lounge (above), or Sara Ruffin Costello’s New Orleans transformed church and I’ll get impressed with new concepts. It’s like purchasing at a flea market – you possibly can’t bodily have a look at the whole lot on the similar time so possibly you flip by and deal with what it’s good to discover in the present day (tile structure, for example) however the subsequent time round you flip by, on the lookout for wall paneling concepts (even outdoors of that chapter) or to see the place others put the hand-shower (subsequent to bathe head? Reverse wall? Going through the glass?). Whereas not each call-out was in a position to make it in, all of the photographs present limitless further IDEAS. You would learn it 50 instances and nonetheless see one thing new.

So, sure I LOVE WHAT IS IN THIS BOOK.

The Mother Check

A couple of months in the past my mother was over and I confirmed her the just about achieved PDF copy of the guide. Being renovation-averse, because of intimidation and price, she flipped by it and after half-hour was like, “Oh. This guide is for me. It’s precisely what I would like. I really feel like I get it”. I felt so relieved. Straightforward to “get” is a big praise if you end up attempting to mix each artistic concepts and technical info. Then final week my mother-in-law was over and she or he wished to see it figuring out that I had simply obtained it within the mail. However the Rams sport was on and we had been all hanging/speaking so she mentioned, “Nicely, I’m not going to learn it proper now, in fact, I’ll simply flip by.” Then an hour later she was nonetheless studying and blurting out, “Ha! I didn’t know that I would like 24” seat depth sofas as a result of we do like to sit down up straighter”. After which later, “Bob, I feel we should always take down the shutters to let in additional pure mild”, which prompted a “properly thanks quite a bit” glare from Bob.

design and residential of william hunter collective | styled by velinda hellen, erik kenneth staalberg, emily edith bowser & julie rose | photograph by sara ligorria-tramp

It’s not only for newbies or boomers. My buddies/colleagues which are tremendous into design (many shot on this guide) like it for the inspirational pictures of those unimaginable properties (some mine, however largely new properties you haven’t seen). I agree. There are some homes in there (Dee Murphy’s, A craftsman from A 1000 x Higher, Rosa Beltrans own residence, a stunning house by Victoria Sass) that I can’t stare at sufficient.

I personally love this guide as a result of I can carry it to website and present my contractor (as an alternative of attempting to drag up a pinboard) and say, “See how they did this? That’s what I like”, or “See how this grout appears to be like seamless with the tile? How did they try this? I need that”. Whereas many individuals gained’t essentially use it as a area information, that was what I felt was lacking on this planet. A visible area information/handbook that I can carry after I’m window remedy or couch purchasing. A guide I can reference after I’m taping out furnishings layouts on the ground of the farm lounge after which can present Brian the aim. I know these items so properly, however there’s something so comforting about having a guide (along with different superior books) that helps remind you and provides you a visible reference to point out others as an alternative of attempting to clarify what you might be pondering.

I’m extraordinarily nervous/excited for April twelfth to see what you all suppose. I’m so happy with the data, meticulously edited phrases, and pictures of inspirational properties that created this guide.

left photograph: house and design by corbett tuck| styled by brady tolbert | photograph by sara ligorria-tramp | proper photograph: design and residential of scott horne | styled by velinda hellen & erik kenneth staalberg | photograph by sara ligorria-tramp

So Now What? If This Sounds Like A Guide For You …

Okay. So right here’s my pitch – ha, it would appear to be that was my pitch, however nope, right here is the “name to motion” as we prefer to say in advertising and marketing. In case you are enthusiastic about this guide, if the concepts behind it communicate to you, and you will order it in April, contemplate pre-ordering it. We might be EXTREMELY grateful. Pre-ordering The New Design Guidelines will assist make the guide an enormous success.

I’m extremely happy with this guide and I do know that my compulsion to place it out on this planet would have by no means gone away had I not achieved it. It was a field I needed to verify. So once more, in case you are – there are some methods to assist early on. All through the following few months I’m going to present incentives for buying (donating to charity primarily based on gross sales) so maintain observe of your receipt (a screenshot is okay) in order that when these go up you possibly can retroactively be part of them do you have to need to. And for all of you who pre-ordered already, THANK YOU SO MUCH. Critically. xx



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