Enthusiasm, curiosity, and pleasure: these three key phrases guided the design for Moët Hennessy group’s new workplaces, a up to date masterpiece for the wines and spirits big’s Paris location.
The group, representing excellence in wines and spirits, has established its French headquarters above the Grande Épicerie de Paris, on the higher flooring of Bon Marché, with a flooring area of over 10,000 m² within the gastronomic coronary heart of Paris.
The stakes have been very excessive in each picture and use. The challenge needed to replicate Möet Hennessy’s values, improve the location’s Artwork Deco heritage, design a sustainable challenge, embody the group’s improvement technique within the challenge, and provoke a cultural transformation of the corporate by presenting modern workspaces, amid a profound questioning of working strategies and the unfold of distance working. The intention was to create a singular, excellent challenge that might profit Moët Hennessy’s employees. Pushed by the imaginative and prescient of Philippe Schaus, the corporate’s President, the strategy of the architects Barbarito Bancel was based mostly on listening, with the intention of designing tailored areas and bringing out the potential of the place and its hidden virtues. Widespread sense, excessive requirements, and the standard of the outcome are the foundations of sustainable structure.
The problem was to design modern workspaces in partnership with the Moët Hennessy groups, together with Sylvie Atienza, director of human assets, aiming steadily at transformation, creativity, and outcomes. In an more and more digital, “augmented and algorithmic” society, workplaces can nonetheless convey emotions, pleasure, well-being, and renewed peer relationships. They’re a significant ingredient within the efficiency and success of any enterprise. The area for “productive work” turns into a “place to stay”, “a spot of empathy”, selling private progress, confidence, and sharing. At first look, the standard of the architectural area is visible; it then touches the sphere of the invisible, referring to particular person emotions and favoring well-being that goes properly past fast consolation. Right now’s workspaces are able to creating qualities much like these of dwelling areas. Creating feelings, stirring the senses, offsetting the enlargement of digital area, and the presence of digital expertise: are the brand new necessities that structure has to satisfy. The want for renewed ties with nature resonates with the urge to disconnect from the digital world. The will for “magnificence” is not superfluous; it has turn into an elementary want, an important high quality.
The adoption of present enthusiastic about workspaces and the embodiment of the Moët Hennessy group’s values in structure was step one within the challenge. Excellence, know-how, craftsmanship, consideration to element, authenticity of supplies, the Aristocracy with out ostentation, the festive spirit, the pleasure of celebrating, the artwork of dwelling, and the artwork of tasting: Moët Hennessy’s values have been a supply of inspiration. In these methods, the challenge exploits “pure gentle as its uncooked materials” and creates sightlines in the direction of the Parisian city panorama or the central patio laid out with vegetation. This mix defines comfy workplaces, vivid, soundproof, and stuffed with greenery. Likewise, the challenge seeks the fitting steadiness between shared area and particular person area, with an environment friendly group between servant areas and served areas, and affords a clearly legible plan that conveys a way of safety and serenity. Consistent with these values, the Barbarito Bancel follow affords a complete and holistic design to develop a tailored, coherent, and distinctive spatial ensemble: glazed metal frames within the façade, detachable partitions, the design of the furnishings, versatile flooring, parquet, carpets, lighting, chandeliers, signage, and iconography. In the end, the MH142 challenge has been an architectural, human, and entrepreneurial journey carried out with the need to mix effectivity, magnificence, and feeling. The employees’s sense of success is undoubtedly the best reward.