Tuesday, May 24, 2022
HomeBedroom DesignJacquemus creates surrealist interpretation of personal lavatory for Selfridges pop-up

Jacquemus creates surrealist interpretation of personal lavatory for Selfridges pop-up


French style designer Simon Jacquemus has opened a collection of surrealist pop-up installations at London division retailer Selfridges, together with a luxury-bag merchandising machine and a swimming-pool altering room.

Titled Le Bleu, the set up occupies numerous areas throughout the shop, together with its artistic retail house The Nook Store and the Outdated Selfridges Resort, a former resort house that’s now getting used as a pop-up venue.

Image of a blue-tiled shower wall with Jacquemus bags at Le Bleu installation
The pop-up installations are positioned in and round Selfridges on Oxford Avenue

The Nook Store, which capabilities because the set up’s foremost retail house, options pale blue tiles blanketed throughout its inside. In its window, a big clear tube of toothpaste spills ribbons of pink and white gel.

An outsized bathtub, sponges, bathe services and sinks had been additionally put in within the house, the place they operate as show areas for a choice of unique Jacquemus merchandise and items from the model’s Spring Summer season 2022 assortment.

Image of an oversized glass of water with a fizzing Jacquemus-branded tablet at Le Bleu
An outsized glass with a fizzing pill is among the many designs

The pop-up areas had been designed as a “surrealist reimagining of Jacquemus founder Simon Jacquemus’ very personal lavatory,” Selfridges stated.

“I needed to create loopy and unrealistic installations, all associated to water and toilet imagery,” stated Jacquemus, founding father of the eponymous model.

The designer was impressed to create one of many installations, an outsized glass, after seeing a pill fizzing in a glass of water.

“I additionally love how the large pill glass would even be very ‘eye calming’, a sort of visible ASMR set up in the course of the Nook Store,” he stated.

Image of the entrance to the Jacquemus vending machine at Le Bleu
A 24-hour merchandising titled 24/24 is positioned behind the shop

On Edwards Mews behind Selfridges, a life-sized merchandising machine stocked with unique editions of the model’s Chiquito and Bambino luggage could be accessed for procuring 24 hours a day.

A big round opening marks the doorway to the house, a sq. room lined with five-by-five rows of baggage and equipment displayed in outsized, deep blue-hued merchandising machines.

Bags and hats fill the slots at the Le Bleu vending machine
Le Bleu contains three installations

On the Outdated Selfridges Resort, the ultimate pop-up – a sensory set up titled Le Vestiaire – references swimming-pool altering rooms.

Guests are greeted by the now-familiar blue tiles, which cowl the partitions, ground and furnishings of the house.

A curved welcome desk was positioned in entrance of a tile-clad wall that holds a set of rolled-up towels.

Blue lockers and altering cubicles line the partitions on the rear of the house and embrace “3D experiences” that draw on the iconography of surrealist French filmmaker Jacques Tati.

Interior image of the mock swimming pool changing rooms at Le Bleu
It follows numerous installations which have taken place throughout Europe’s style capitals

“Every expertise may be very totally different and playful, however my favorite could be Le Vestiaire, because it’s the primary time we now have invested in an area like this, with 3D experiences and loopy installations with our Jacquemus merchandise,” stated Jacquemus.

“I needed to recreate an accumulation of lockers with totally different 3D experiences inside, impressed by Jacques Tati films.”

Dark blue changing cubicles fill the mock swimming room changing rooms
Smaller installations had been integrated throughout the inside of lockers and behind cubicle doorways

The three pop-up installations are open from 3 Might till 4 June 2022.

The set up is the newest version of a collection of Jacquemus’ merchandising machine pop-ups positioned throughout Europe’s style capitals, together with Milan and Paris.

A Jacquemus bag is pictured behind tapering blue cubicle doors
It was impressed by Jacques Tati movies

In 2019, Jacquemus designed a Parisian restaurant named Oursin that featured whitewashed partitions, vibrant ceramics and rattan furnishings in an effort to “perpetuate summer season”.

French style model Balenciaga lately remodeled its Mount Avenue retailer into a short lived fake fur lined pop-up devoted to its Le Cagole line.

Pictures are courtesy of Selfridges.

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