Have you ever ever by accident worn a shirt that appears precisely like the shop uniform the place you’re buying? Nicely, an IKEA in Al-Futtaim, Dubai, rewarded prospects who by accident wore yellow of their retailer — they made them staff for the day, reductions and all.
The marketing campaign known as “IKEA’s Worker of the Day” let any buyer who wore yellow — the colour of the IKEA uniform — placed on a particular lanyard and turn out to be a “co-worker of the day.” Because of this, many shoppers have been in a position to expertise what it’s prefer to work at IKEA whereas serving to precise employees throughout busy hours — and naturally, they received rewarded for his or her time by way of an worker low cost.
“Throughout sale season, Al-Futtaim IKEA’s foot site visitors can enhance by over 600 p.c,” the marketing campaign’s promoting company, Memac Ogilvy, instructed Design Taxi. “To fight this, the area’s main Swedish residence furnishing retailer took benefit of a quite common trend mishap: carrying a yellow shirt to your native IKEA.”
To study the ropes, the customers-turned-employees used the IKEA app to assist out others within the retailer. As soon as approached by different prospects, they took photographs and scanned barcodes to know extra about product specs, availability, and site throughout the retailer.
“Armed with the app, [customers] would have the identical data of IKEA as an precise coworker,” the press launch stated. And as a reward, the co-workers got an worker low cost card value 20 p.c off their very own purchases.
“We have been delighted to provide our prospects the prospect to hitch the IKEA coworker household, even when just for the day,” stated Vinod Jayan, Managing Director at IKEA UAE, Qatar, Oman, and Egypt. “We needed to reward those that have been courageous sufficient to put on yellow…whereas additionally displaying everybody simply how versatile and adept the IKEA app is at serving to prospects discover their method across the retailer.”
Fingers crossed that this sort of marketing campaign rolls out in different IKEA areas, too. Perhaps put on a yellow shirt to your subsequent IKEA journey, simply in case!