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HomeModern House PlanFort Value structure stars in Kendrick Lamar's new music video

Fort Value structure stars in Kendrick Lamar’s new music video

Whereas rappers have shot notable music movies on seashores, atop boats, in mansions, and round cartoon homes, architectural landmarks in Fort Value, Texas, set the stage for a brand new video by Kendrick Lamar.

The rapper selected trendy settings for the three-and-a-half-minute video that accompanies “N95“, one of many high tracks from Mr. Morale & The Massive Steppers, Lamar’s newest album.

In a single early scene, Kendrick descends right into a cascading fountain through a protracted concrete staircase. These accustomed to Dallas–Fort Value modernism will acknowledge the backdrop because the Moist Wall and Quiet Pool, a part of the downtown Fort Value Water Gardens. Designed by Philip Johnson and John Burgee in 1974, the 4.5-acre complicated’s swimming pools invite exploration and provide a respite from the Texas warmth. (The outside theme continues with a super-short sundown shot within the lush greenhouse of the Fort Value Botanic Backyard.)

The Kimball Artwork Museum makes an look, too. Lamar raps about private authenticity and “designer bullshit” whereas sitting at a piano in a spacious corridor. That corridor is the Renzo Piano Pavilion (pictured at high), designed by Renzo Piano Constructing Workshop in 2013 to complement Louis Kahn‘s authentic Nineteen Seventies museum.

black and white shot of a man at a piano
Kendrick Lamar performs piano contained in the Renzo Piano Pavilion at Fort Value’s Kimbell Artwork Museum. (Courtesy Vevo)

To convey the movie to life, Lamar and his group labored with Pink Productions, a manufacturing firm based mostly in Fort Value, Austin, and Los Angeles, to shoot on location in each Fort Value and L.A.

The arty Texas pictures “[are] a testomony to the actual fact we have now these nice areas right here and an appreciation of artwork in Fort Value,” Pink Sanders, president of Pink Productions, informed the Dallas Morning Information.

The settings have been chosen each for his or her architectural benefit and for COVID compliance, Sanders defined. Pink Productions, Lamar, and Lamar’s longtime collaborator Dave Free developed the idea in 2020 when taking pictures indoors and in public was extra of a logistics problem and security concern than standard.

IMDB lists Lamar and Free because the video’s co-directors.

As of at this time, “N95” is the quantity three trending music video on YouTube and it’s Lamar’s most-streamed track on Spotify. Though Mr. Morale & The Massive Steppers album is promoting properly, profitable releases aren’t new to the Compton, California-born artist: Lamar has received 14 Grammys in addition to the Pulitzer Prize in music, turning into the primary rapper to win in that class.


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