“We love felt. We’ve an entire factor for felt,” admits Kim Yao, principal of ARO. The New York agency actually has a means with the fabric: In a number of collaborations with the furnishings model Knoll, ARO has turned time and again to felt, discovering methods to include it into architectural schema.
At Casper’s new headquarters, the matted stuff crops up in transitional areas such because the reception space, or what Yao and coprincipal Adam Yarinsky nickname “the cloud.” The ethereal metaphor may be very on-brand for the mattress start-up, which outgrew its earlier workplaces on Park Avenue South virtually as quickly because it had moved in. Casper’s advertising supplies, at one level ubiquitous on subway automobiles, use buoyant illustrations to depict chaste bed-ins with buddies. Tumbleweeds of goofy avatars, pets, and miscellanea are suggestive of drowsy withdrawal.