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Balenciaga wraps retailer in pink fake fur to have fun its Le Cagole “it-bag”


Trend model Balenciaga has remodeled its Mount Avenue retailer in London, making a maximalist look to launch its Le Cagole assortment by blanketing the inside in shiny pink fake fur.

To have fun its standard Le Cagole bag, which references Balenciaga’s maximalist It Luggage of the previous, and launch the road’s assortment of equipment and footwear, the complete inside of the shop has been coated in fur.

Interior image of the fluffy Balenciaga Le Cagole pop-up
Balenciaga’s Mount Avenue retailer was lined in fake fur

The model eliminated its equipment, ready-to-wear collections and everlasting shelving from the shop and put in momentary, steel fixtures – taken from the model’s earlier tasks and installations – all through.

Balenciaga wrapped these momentary fixtures and shows in a fluffy, shiny pink fake fur chosen for its maximalist look to tie with the Le Cagole bag id.

Pink faux fur covers the walls and floor of the Le Cagole pop-up
Pink fake fur was used throughout the partitions, flooring and surfaces

“The road, which now consists of a number of baggage, pockets, and shoe kinds, reinvents Balenciaga codes within the custom of maximalist It Luggage of one other period,” stated Balenciaga.

“Le Cagole pop-ups are consistent with this spirit, coated totally with shiny pink faux fur. Cabinets, shows, flooring, seating, and even racks within the open-plan kiosks are lined in pink.”

Image of the interior of the balenciaga store
Le Cagole baggage had been positioned throughout the fur-lined momentary shows

The Le Cagole, which Vogue has dubbed the “new it-bag”, was designed by Balenciaga’s inventive director Demna, who reinvented one of many home’s most iconic baggage – the Balenciaga Motorbike bag.

First launched in 2001 by Nicholas Ghesquiere, who led a 15-year tenure as inventive director on the home from 1997 to 2012, the Motorbike bag rapidly grew to become a staple of the 2000s.

Demna’s Le Cagole assortment, which was first launched as a set of purses, has now prolonged into quite a few completely different baggage, footwear and purses. It takes its title from French slang that refers to an “over-the-top perspective”.

The items make use of the identical detailing, {hardware} and rivets as Ghesquiere’s 2001 Motorbike bag, which have been utilized throughout quite a few equipment together with knee-high stiletto boots, mini-purses and outsized rhinestone-embellished purses.

The fur-lined Le Cagole pop-up is open at Balenciaga’s Mount Avenue retailer in London from April by means of till June 2022.

Le Cagole bags are pictured in a fur-lined cabinet
The pop-up presents restricted version baggage

Balenciaga informed Dezeen that the steel fixtures and shows could be reused for future tasks, and it’s trying into methods through which the fur could be repurposed and reused in numerous contexts.

“Every Le Cagole pop-up fixture base was made from reused steel from earlier tasks. After the fake fur is eliminated, the steel shall be reused once more for future tasks,” it stated.

“We’re at the moment researching the easiest way through which we are able to donate the fake fur in order that it may be reused in manufacturing toys, for instance.”

Lit up Balenciaga logo is pictured in fur shelving
The pop-up is open till June

For the style model’s Autumn Winter 2022 assortment, the home created a “snow globe” the place fashions walked the runway in a blizzard as a touch upon each the local weather disaster and the Ukraine warfare.

In late 2021, Balenciaga renovated its flagship retailer in London and debuted its “uncooked structure” retailer aesthetic.

Pictures are courtesy of Balenciaga.

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